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Business Development

Resources that are more related to the business side of the outdoor industry.

This is a 28 page PDF written for the League of Minnesota Cities. Even though it is written to help small and cities develop an emergency communication strategy, there is information for small businesses on dealing with the media in a crisis, developing press releases and setting up interviews.

Like any other process that keeps a business functioning, updating the disaster recovery plan (DRP) needs to become an organizational habit. This document is designed to help you review your DRP to ensure you'll be able to recover quickly when disaster strikes.

Press releases are an important part of the marketing/communications effort. They communicate the latest news about your company and its products to the media. Journalists rely on well-written press releases for story ideas and information.

Press releases on new product developments are important to journalists for a variety of reasons, the major one being that their readers are interested in the latest product developments in their industry. If you have a new product you need to write a release. Press releases compliment any advertising campaign by keeping your name in front of your market every time you launch a new product.

Another name for a press release is a news release meaning that it is new news. Journalists are keenly aware of press releases on a product that has been around awhile without substantial change. You run the risk of angering journalists and having any future release seen as suspect. If you have a product that has been around but has a significant new feature, that is news and the journalists will welcome this information.

Results of the 7th Annual Outdoor Recreation Participant Study that breaks down outdoor recreation particpant activity levels for North America. A very extensive document that breaks down a huge number of activities and shows trends over the past several years.

A sample incident report provided the the Oregon Ocean Paddling Society.

Historically, whitewater kayaking has been a key component of some institutional outdoor programs, offering low-cost instruction that emphasizes safety, skill, and the spirit of down-river travel. Each year, several thousand students are introduced to the sport of kayaking through instructional seminars offered by university outdoor programs. Classic teaching boats were long and skinny and had round bottoms. They rolled easily and offered excellent stability on their sides. Many programs found these boats increased participants' confidence and helped them stay with the sport after instruction. During the 1990s, whitewater kayaking saw exponential growth due to strong economic times and mass-market appeal. Boat designs followed the growing sport of rodeo "play-boating," and had features intended to make freestyle kayak moves possible. Long boats with round displacement hulls were replaced by their short, flat-bottom descendants. In addition, retail prices of boats increased because of additional design costs. This rapid growth left many program directors wondering where their instructional programs fit into the matrix of industry standards. Eventually, all institutional kayaking programs will need to upgrade their current equipment inventory. Program staff must reexamine its teaching philosophy and restructure the instructional curriculum to capitalize on the advantages and accommodate the limitations of the new equipment. (TD)

Background: This survey examined parameters of the New Zealand adventure tourism industry client injury risk. The research also sought to establish priorities for intervention to reduce adventure tourism risk, and identify client injury control measures currently in place (or absent) in the New Zealand adventure tourism industry, with a view to establishing guidelines for the development of effective adventure tourism safety management systems. This 2003 survey builds upon an exploratory study of New Zealand adventure tourism safety conducted by us during 1999.

Results: Some 27 adventure tourism activities were represented among the responding sample. The highest client injury risk was reported in the snow sports, bungee jumping and horse riding sectors, although serious underreporting of minor injuries was evident across the industry. Slips, trips and falls (STF) were the major client injury mechanisms,
and a range of risk factors for client injuries were identified. Safety management measures were inconsistently applied across the industry.

Conclusions: The industry should consider the implications of poor injury reporting standards and safety management practices generally. Specifically, the industry should consider risk management that focuses on minor as well as catastrophic events.

When a crisis happens, the media can be a useful tool for disseminating accurate and timely information. Dealing with the media in good times or when things are more challenging, can be frustrating. But, with proper planning, dealing with the media yield positive results.

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